Custom Software Company

f you have an idea for a new website, web app, mobile app, or internal tool, you may have considered hiring a custom software company. A custom software company can help business owners and intrapreneurs, with everything from product planning and roadmapping, UX design, technical strategy, development, and even go-to-market strategy.  Here are some signs to look for to help you know when it’s time to hire a custom software company.

Website or Mobile Application Needs

Perhaps your business is expanding and you’re in need of a custom software solution that can meet your demands. That could be in the form of a new internal tool, an updated website, or a new product offering. If you have an idea for a new website or mobile application, it may be time to talk to a custom software company. 

Reach out to software companies in your area and online. Most reputable companies will offer a free consultation to help you understand where you are in the process and what might be next.  You should come to those strategy meetings with some of your own questions to help clear the fog of how to launch your new website or app. 

You’re Ready to Seriously Launch Your Idea

One way to know when it’s time to hire a custom software company is when you decide you’re ready to take that leap of faith and launch the new product you have been dreaming about. Understand what it might take to realistically bring your product to market and set it up for success.  It is very likely you will need a team as opposed to a single freelancer.  

You may want to start gathering estimates from several agencies, which will give you an idea of what an MVP (minimum viable product) will cost to launch into the market. We always recommend saving half of your budget for post-launch product/market fit enhancements. 

If you don’t have enough funds on hand to cover it out of pocket, you may need to find some venture capital. This could come from friends, family, your network, VC firms in your area or industry, private investors, crowdsourcing, loans, or other sources.

Some agencies are more focused on product development as opposed to strictly software development. Product development agencies will likely have designers and some form of product management in-house that can help you go from idea to launch all in one shop. The benefit of an organization like that is that you may only have one point of contact to help you execute your vision. This takes away a lot of the stress of managing many different vendors. Your idea and vision will only be explained to one group and they can execute on it, helping you through the entire process of developing and launching a product.

Hiring the Right Custom Software Company

If you’re ready to take your software idea seriously, the next step is hiring the right team. At Red Hook, we’re passionate about taking your dream SaaS product and making it a reality. See how our custom software company can help you. Reach out today!